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Explore our portfolio.
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Angela-Alan Partners, LLC celebrates twelve years in business!
Portfolio: Success Stories
Over the years, Angela-Alan Partners, LLC has helped dozens of companies hone their marketing strategies to meet the demands of the modern marketplace. Below are examples of a few successful campaigns.
CRM Solution
Industry
National Retail Consumer Finance
Situation
Our client needed a way to effectively communicate to present and former customers. They had no CRM data capabilities and no consistent communications strategy.
Solution
AAP developed a custom CRM solution that enabled the client to better manage their risk; reduce their expenses; and increase their bottom line. We created a custom marketing central information file and developed a series of risk, performance, and opportunity based targeting models. We then created and managed a monthly communications strategy that resulted in a marketing ROI of more than $20 to $1.
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Retention Solution
Industry
National Personal Lines Insurance
Situation
Declining renewal rates among first year auto policies customers.
Solution
AAP developed a CRM solution focused on individual agent performance. Agents typically reject cookie cutter solutions. We analyzed each agents portfolio, presented them with a peer-to-peer comparison report and, a custom designed communications plan. 80% of agents chose to participate at an average out-of-pocket cost of $1,200 per year. 1st year retention imporved more than 200 BP's.
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Growth Solution
Industry
National Consumer Finance
Situation
Our Client needed a strategy for rapid expansion in order
to take advantage of market conditions and leverage an
infusion of new capital.
Solution
AAP sourced a multi-state hot leads database; we modeled and scored the database for response, conversion and deliquency; and, we implemented a phased roll-out monitoring daily communications flow to insure service quality. The result was a 48% increase in conversion, a 28% reduction in cost per loan and a 33% reduction in average deliquency.
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